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Perry commenced to project into commercial enterprise when she advocated her first perfume, Purr, in November 2010. Her second perfume, Meow!, become launched in December 2011. Both perfumes have been released via Nordstrom department stores.[128][129] Electronic Arts recruited her to promote their new growth percent for The Sims three: Showtime,[130] before liberating a separate stuff p.C. Offering Perry-stimulated fixtures, outfits, and hairstyles, titled The Sims 3: Katy Perry's Sweet Treats, in June 2012.[131] The following month, she became the spokesperson and ambassador for Popchips and made an funding within the company.[132] Billboard dubbed her as their "Woman of the Year" for 2012.[133]

She married Russell Brand on October 23, 2010, in a conventional Hindu ceremony close to the Ranthambhore tiger sanctuary in Rajasthan, India.[134] Brand introduced on December 30, 2011, that they had been divorcing after 14 months of marriage.[135] Perry later said that conflicting profession schedules and his desire to have kids before she changed into equipped led to the give up of their marriage[136] and that he never spoke to her once more after sending a text message that he changed into divorcing her,[137] while Brand asserted that he divorced her because of her industrial achievement and reluctance to engage in activism.[138] She was first of all distraught over their divorce, and said that she pondered suicide.[139][140] After the wedding led to 2012,[141] Perry started out a courting with singer John Mayer that August.[142]

2013–2015: Prism and Super Bowl XLIX halftime display

In November 2012, Perry commenced paintings on her fourth album, Prism.[143][139] She instructed Billboard, "I recognise exactly the report I need to make next. I recognize the artwork, the coloring and the tone" and "I even know what type of excursion I'm doing subsequent. I'll be very pleased if the imaginative and prescient I actually have in my head becomes a truth."[144] After initially telling L'Uomo Vogue in June 2012 that she planned to have "darker elements" in Prism following the stop of her marriage, the singer revealed to MTV throughout the 2013 MTV Video Music Awards that she modified the album's path after periods of self-reflection. Perry commented "I felt very prismatic", which stimulated the album's call.[145][146] "Roar" became released as the lead unmarried from Prism on August 10, 2013.[147] It changed into promoted on the MTV Video Music Awards and reached number one at the Billboard Hot 100.[148][149] "Unconditionally" followed as the second one unmarried from Prism on October sixteen, 2013,[150] and peaked at wide variety 14 inside the United States.[151]

Katy Perry performing in a pink cloak, all through the Prismatic World Tour Perry performing at some stage in the Prismatic World Tour in July 2014. Prism changed into released on October 18, 2013, and has sold four million copies as of August 2015.[152] It received favorable reviews from critics[143] and debuted at primary at the Billboard 2 hundred chart.[153] Four days later, Perry done the songs from the album at the iHeartRadio Theater in Los Angeles.[154] "Dark Horse" with Juicy J became launched because the album's 1/3 single in December, and have become her ninth U.S. Variety-one single the subsequent month.[155][156] In 2014, "Birthday" and "This Is How We Do" respectively observed as the album's fourth and fifth singles,[157][158] and reached the pinnacle 25 at the Hot 100.[57] Prior to finishing her dating with Mayer in February 2014,[159][160] she recorded and co-wrote a duet with him titled "Who You Love" for his album Paradise Valley. The song was released on August 12, 2013.[161] Perry's 1/3 headlining tour, the Prismatic World Tour, started in May 2014[110] and concluded in October 2015.[152] It sold nearly 2 million tickets and grossed $204.Three million worldwide[162] and won Perry the award for "Top Package" on the 2014 Billboard Touring Awards.[163] She additionally carried out at the 2015 Rock in Rio pageant on September 27, 2015.[164]

On November 23, 2014, the NFL announced that Perry could carry out on the Super Bowl XLIX halftime display on February 1, 2015.[165] Lenny Kravitz and Missy Elliott served as special guests for the display.[166] Her overall performance become significantly acclaimed,[167] and the Guinness World Records introduced two days after the singer's halftime display that it garnered 118.Five million visitors in the United States, becoming the maximum watched and maximum rated display in Super Bowl records. The viewership changed into higher than the sport itself, which became regarded via an target audience of 114.4 million.[168]

The International Federation of the Phonographic Industry (IFPI) ranked her fifth at the list of Top Global Recording Artists of 2013.[169] On June 26, 2014, she became declared the Top Certified Digital Artist Ever by means of the Recording Industry Association of America (RIAA) for licensed sales of seventy two million virtual singles within the United States.[170][171] In May 2014, a portrait of Perry through painter Mark Ryden was featured in his exhibition "The Gay 90s", and shown on the Kohn Gallery in Los Angeles. Along with several other artists, she also recorded a cover model of the tune "Daisy Bell (Bicycle Built for Two)" on a constrained-version concept album titled The Gay 1990s Old Tyme Music: Daisy Bell to accompany the exhibition.[172] That month, a portrait of Perry with the aid of artist Will Cotton become blanketed inside the United States National Portrait Gallery.[173] On November 23, 2015, Perry starred in H&M's holiday advertising marketing campaign, for which she wrote and recorded a song titled "Every Day Is a Holiday".[174][175]

On June 17, 2014, Perry introduced that she had based her personal record label below Capitol Records, titled Metamorphosis Music. Ferras became the first artist to get signed to her label, and Perry served as an executive manufacturer on his self-titled EP. She also recorded a duet with him at the EP, titled "Legends Never Die".[176] The label turned into later renamed Unsub Records.[177]